Beyond “As You Know”: Expanding Your English Vocabulary

The phrase “as you know” is a common way to introduce information that you assume your listener or reader is already familiar with. While perfectly acceptable, relying on it too frequently can make your communication sound repetitive and even condescending.

Mastering alternative phrases not only enhances your vocabulary but also allows you to tailor your language to different contexts, making your speech and writing more engaging and sophisticated. This article explores a variety of alternatives to “as you know,” providing detailed explanations, examples, and practice exercises to help you expand your linguistic toolkit.

This comprehensive guide is designed for English language learners of all levels, from intermediate to advanced. Whether you’re preparing for an exam, aiming to improve your professional communication, or simply seeking to enrich your everyday conversations, this article will provide you with the knowledge and skills to express yourself more effectively and confidently.

Table of Contents

1. Introduction
2. Definition of “As You Know” and Its Purpose
3. Structural Breakdown
4. Alternatives to “As You Know”
   • Explicit Recall
   • Gentle Reminder
   • Common Knowledge
   • Familiar Ground
   • Building Upon
   • Subtle Implication
5. Examples
   • Examples of Explicit Recall Alternatives
   • Examples of Gentle Reminder Alternatives
   • Examples of Common Knowledge Alternatives
   • Examples of Familiar Ground Alternatives
   • Examples of Building Upon Alternatives
   • Examples of Subtle Implication Alternatives
6. Usage Rules and Considerations
7. Common Mistakes to Avoid
8. Practice Exercises
9. Advanced Topics
10. Frequently Asked Questions
11. Conclusion

Definition of “As You Know” and Its Purpose

“As you know” is a common introductory phrase used to signal to the listener or reader that the information following is something they are already expected to be aware of. It serves several purposes in communication.

Primarily, it establishes common ground between the speaker and the audience, reinforcing a shared understanding. Secondly, it can function as a polite way to introduce a reminder or clarification without sounding condescending.

Finally, it helps to set the context for further discussion or explanation. However, overuse of this phrase can become repetitive and even irritate the audience, especially if the information is not, in fact, known to them.

The phrase can be classified as a discourse marker, which is a word or phrase that helps to manage the flow of conversation or writing. Its function is primarily pragmatic, meaning it focuses on how language is used in context rather than its literal meaning.

The contexts in which “as you know” is used are varied, ranging from casual conversations to formal presentations and written reports. It is particularly common when explaining a situation, providing background information, or justifying a decision.

Structural Breakdown

The structure of “as you know” is relatively simple. It consists of the conjunction “as,” followed by the pronoun “you,” and the verb “know.” Grammatically, “as you know” functions as a clause, which is then used as an introductory phrase to a main clause.

The phrase can be followed by a comma, particularly in written English, to separate it from the main clause. In spoken English, a slight pause often accompanies the phrase.

Understanding the structure helps in recognizing and utilizing effective alternatives.

The flexibility of this structure allows for variations. While “as you know” is the most common form, other variations exist, such as “as you are aware” or “as you may know.” These variations offer subtle differences in tone and formality.

For example, “as you are aware” is slightly more formal than “as you know.” The choice of which variation to use depends on the specific context and the relationship between the speaker and the audience.

Alternatives to “As You Know”

Choosing the right alternative to “as you know” depends on the specific context and the intended effect. Here are several categories of alternatives, each with its own nuance and application:

Explicit Recall

These alternatives directly prompt the listener or reader to remember something specific. They are useful when you want to ensure that the audience is actively engaged with the information.

Examples include:

• “As you may recall…”
• “If you remember…”
• “You might remember that…”
• “Going back to…”
• “Think back to…”

Gentle Reminder

These phrases gently remind the audience of something they should already know, without being overly assertive. They are suitable when you want to avoid sounding condescending.

Examples include:

• “It’s worth remembering that…”
• “Let’s not forget that…”
• “We should bear in mind that…”
• “Keep in mind that…”
• “Remember that…”

Common Knowledge

These alternatives imply that the information is widely known and accepted. They are appropriate when you are discussing well-established facts or principles.

Examples include:

• “It is well known that…”
• “It’s common knowledge that…”
• “As everyone knows…”
• “The fact is…”
• “Of course…”

Familiar Ground

These phrases suggest that you are returning to a topic that has been previously discussed or is generally familiar to the audience. These phrases are helpful when you want to reinforce a shared understanding of something.

• “As we’ve discussed…”
• “As previously mentioned…”
• “Returning to the point about…”
• “In light of our previous conversation…”
• “Based on what we already know…”

Building Upon

These alternatives indicate that you are expanding on previously established information. These phrases are useful when you want to show how new information connects to what the audience already knows.

• “In addition to what we know…”
• “Building on that…”
• “Furthermore…”
• “Expanding on this idea…”
• “To add to this…”

Subtle Implication

These options subtly imply that the audience has the necessary knowledge without directly stating it. These phrases are useful when you want to avoid sounding patronizing.

• “Understandably…”
• “Naturally…”
• “It goes without saying…”
• “Obviously…”
• “Presumably…”

Examples

The following tables provide examples of how to use each category of alternatives in context. Each table includes a variety of sentences demonstrating different applications of the phrases.

Examples of Explicit Recall Alternatives

This table presents examples of explicit recall alternatives. These phrases are used to prompt active engagement with previously presented information.

Alternative Phrase	Example Sentence
As you may recall	As you may recall, the meeting has been rescheduled for next Tuesday.
If you remember	If you remember, we discussed this issue at length last month.
You might remember that	You might remember that the deadline for the project is fast approaching.
Going back to	Going back to our earlier discussion, we need to address the budget concerns.
Think back to	Think back to the training session we had last year; it covered this exact scenario.
As you may recall	As you may recall, the company policy requires all employees to attend the safety briefing.
If you remember	If you remember, the marketing campaign was a huge success last quarter.
You might remember that	You might remember that the new software will be installed this weekend.
Going back to	Going back to our previous analysis, we can see a clear trend in customer behavior.
Think back to	Think back to the presentation from last week; it contained all the relevant data.
As you may recall	As you may recall, the terms of the contract were clearly outlined.
If you remember	If you remember, the original plan included a contingency for unforeseen circumstances.
You might remember that	You might remember that we agreed to a specific timeline for the project.
Going back to	Going back to the initial proposal, we need to re-evaluate our priorities.
Think back to	Think back to the feedback we received; it can help us improve our approach.
As you may recall	As you may recall, the CEO announced the new initiative last week.
If you remember	If you remember, we allocated a significant budget for research and development.
You might remember that	You might remember that the company’s mission statement emphasizes innovation and customer satisfaction.
Going back to	Going back to the shareholders’ meeting, there were concerns about long-term sustainability.
Think back to	Think back to the company’s history; it has always been committed to ethical practices.

Examples of Gentle Reminder Alternatives

This table provides examples of gentle reminder alternatives. These phrases are used to subtly remind the audience of something, without being overly direct.

Alternative Phrase	Example Sentence
It’s worth remembering that	It’s worth remembering that customer satisfaction is our top priority.
Let’s not forget that	Let’s not forget that teamwork is essential for success.
We should bear in mind that	We should bear in mind that the deadline is non-negotiable.
Keep in mind that	Keep in mind that the budget is limited.
Remember that	Remember that safety protocols must be followed at all times.
It’s worth remembering that	It’s worth remembering that clear communication is key to avoiding misunderstandings.
Let’s not forget that	Let’s not forget that our employees are our most valuable asset.
We should bear in mind that	We should bear in mind that the market is constantly changing.
Keep in mind that	Keep in mind that sustainability is increasingly important to consumers.
Remember that	Remember that ethical behavior is essential for maintaining trust.
It’s worth remembering that	It’s worth remembering that continuous improvement is crucial for staying competitive.
Let’s not forget that	Let’s not forget that innovation drives growth and success.
We should bear in mind that	We should bear in mind that customer feedback is invaluable for product development.
Keep in mind that	Keep in mind that long-term planning is essential for achieving our goals.
Remember that	Remember that adaptability is key to navigating uncertainty.
It’s worth remembering that	It’s worth remembering that consistent effort leads to significant results.
Let’s not forget that	Let’s not forget that collaboration fosters creativity and problem-solving.
We should bear in mind that	We should bear in mind that employee well-being contributes to productivity and morale.
Keep in mind that	Keep in mind that effective time management is essential for meeting deadlines.
Remember that	Remember that attention to detail can prevent costly mistakes.

Examples of Common Knowledge Alternatives

This table presents examples of common knowledge alternatives. These phrases are used to refer to information that is widely known and accepted.

Alternative Phrase	Example Sentence
It is well known that	It is well known that regular exercise is beneficial for health.
It’s common knowledge that	It’s common knowledge that a balanced diet is important for overall well-being.
As everyone knows	As everyone knows, education is the key to a better future.
The fact is	The fact is, climate change is a serious threat to our planet.
Of course	Of course, honesty is the best policy.
It is well known that	It is well known that investing in education yields long-term benefits.
It’s common knowledge that	It’s common knowledge that teamwork enhances productivity and innovation.
As everyone knows	As everyone knows, continuous learning is essential for career advancement.
The fact is	The fact is, technology is transforming the way we live and work.
Of course	Of course, customer satisfaction is crucial for business success.
It is well known that	It is well known that environmental conservation is vital for future generations.
It’s common knowledge that	It’s common knowledge that effective leadership is essential for organizational growth.
As everyone knows	As everyone knows, clear communication fosters understanding and collaboration.
The fact is	The fact is, innovation drives progress and competitiveness.
Of course	Of course, ethical conduct is fundamental to building trust and credibility.
It is well known that	It is well known that adaptability is key to navigating change and uncertainty.
It’s common knowledge that	It’s common knowledge that strong relationships are essential for personal and professional success.
As everyone knows	As everyone knows, perseverance is necessary for achieving challenging goals.
The fact is	The fact is, data-driven decision-making improves outcomes and efficiency.
Of course	Of course, continuous improvement is crucial for staying ahead in a competitive market.

Examples of Familiar Ground Alternatives

This table presents examples of familiar ground alternatives. These phrases are used to revisit topics that have been previously discussed or are generally familiar to the audience.

Alternative Phrase	Example Sentence
As we’ve discussed	As we’ve discussed, the budget needs to be finalized by Friday.
As previously mentioned	As previously mentioned, the new software roll-out will commence next month.
Returning to the point about	Returning to the point about employee training, we need to allocate more resources.
In light of our previous conversation	In light of our previous conversation, I’ve prepared a revised proposal.
Based on what we already know	Based on what we already know, we can predict the impact of the new policy.
As we’ve discussed	As we’ve discussed, customer feedback is essential for product development.
As previously mentioned	As previously mentioned, the deadline for submitting reports is approaching quickly.
Returning to the point about	Returning to the point about market trends, we need to adjust our strategies accordingly.
In light of our previous conversation	In light of our previous conversation, I’ve scheduled a follow-up meeting to discuss the details.
Based on what we already know	Based on what we already know, we can anticipate potential challenges and prepare for them.
As we’ve discussed	As we’ve discussed, the importance of teamwork cannot be overstated.
As previously mentioned	As previously mentioned, the new marketing campaign will focus on social media engagement.
Returning to the point about	Returning to the point about financial projections, we need to ensure accuracy and transparency.
In light of our previous conversation	In light of our previous conversation, I’ve gathered additional data to support my recommendations.
Based on what we already know	Based on what we already know, we can make informed decisions about resource allocation.
As we’ve discussed	As we’ve discussed, the company’s mission is to provide exceptional value to our customers.
As previously mentioned	As previously mentioned, the annual performance review process will begin next quarter.
Returning to the point about	Returning to the point about technological advancements, we need to stay ahead of the curve.
In light of our previous conversation	In light of our previous conversation, I’ve identified several areas for improvement and efficiency.
Based on what we already know	Based on what we already know, we can develop innovative solutions to complex problems.

Examples of Building Upon Alternatives

This table presents examples of building upon alternatives. These phrases are used to expand on previously established information.

Alternative Phrase	Example Sentence
In addition to what we know	In addition to what we know about the market trends, we also need to consider consumer behavior.
Building on that	Building on that, we can explore potential opportunities for growth and expansion.
Furthermore	Furthermore, we need to address the challenges and obstacles that may hinder our progress.
Expanding on this idea	Expanding on this idea, we can develop innovative solutions to meet the evolving needs of our customers.
To add to this	To add to this, we should also consider the importance of sustainability and ethical practices.
In addition to what we know	In addition to what we know about the project scope, we need to define clear deliverables and timelines.
Building on that	Building on that, we can establish effective communication channels to ensure transparency and collaboration.
Furthermore	Furthermore, we need to allocate resources efficiently to maximize the return on investment.
Expanding on this idea	Expanding on this idea, we can explore strategic partnerships to leverage complementary strengths and capabilities.
To add to this	To add to this, we should also consider the impact of regulatory changes and compliance requirements.
In addition to what we know	In addition to what we know about the competitive landscape, we need to identify key differentiators and value propositions.
Building on that	Building on that, we can develop effective marketing strategies to reach our target audience and build brand awareness.
Furthermore	Furthermore, we need to monitor customer satisfaction and loyalty to ensure long-term success.
Expanding on this idea	Expanding on this idea, we can explore new revenue streams and business models to diversify our portfolio.
To add to this	To add to this, we should also consider the importance of employee training and development to enhance their skills and capabilities.
In addition to what we know	In addition to what we know about the market demand, we need to assess the feasibility of scaling up our operations.
Building on that	Building on that, we can implement robust quality control measures to ensure consistency and reliability.
Furthermore	Furthermore, we need to foster a culture of innovation and continuous improvement to stay ahead of the competition.
Expanding on this idea	Expanding on this idea, we can explore opportunities to expand our global presence and reach new markets.
To add to this	To add to this, we should also consider the importance of risk management and contingency planning to mitigate potential threats.

Examples of Subtle Implication Alternatives

This table presents examples of subtle implication alternatives. These phrases are used to subtly imply that the audience has the necessary knowledge without directly stating it.

Alternative Phrase	Example Sentence
Understandably	Understandably, we need to prioritize projects that align with our strategic goals.
Naturally	Naturally, we expect all employees to adhere to the company’s code of conduct.
It goes without saying	It goes without saying that confidentiality is of utmost importance in this project.
Obviously	Obviously, we need to ensure that all safety protocols are followed at all times.
Presumably	Presumably, you’ve already reviewed the project specifications before submitting your proposal.
Understandably	Understandably, we need to allocate resources efficiently to maximize the return on investment.
Naturally	Naturally, we expect our suppliers to adhere to the highest standards of quality and ethical conduct.
It goes without saying	It goes without saying that teamwork and collaboration are essential for achieving our goals.
Obviously	Obviously, we need to monitor market trends and adapt our strategies accordingly.
Presumably	Presumably, you’ve already conducted a thorough analysis of the competitive landscape.
Understandably	Understandably, we need to prioritize customer satisfaction to build long-term loyalty.
Naturally	Naturally, we expect our employees to continuously develop their skills and capabilities.
It goes without saying	It goes without saying that innovation and creativity are essential for staying ahead of the competition.
Obviously	Obviously, we need to ensure that all data is accurate and reliable for decision-making.
Presumably	Presumably, you’ve already consulted with the legal team regarding the terms of the contract.
Understandably	Understandably, we need to mitigate potential risks and ensure business continuity.
Naturally	Naturally, we expect our leaders to inspire and motivate their teams to achieve their full potential.
It goes without saying	It goes without saying that transparency and accountability are crucial for building trust and credibility.
Obviously	Obviously, we need to ensure that all stakeholders are informed and engaged in the decision-making process.
Presumably	Presumably, you’ve already considered the ethical implications of your actions.

Usage Rules and Considerations

While these alternatives offer a wider range of expression, it’s important to use them appropriately. Here are some guidelines to consider:

• Know your audience: Consider the level of knowledge and familiarity your audience has with the topic. If you are unsure, it’s better to err on the side of caution and provide more explanation.
• Context matters: The formality of the situation should influence your choice of phrase. In formal settings, “as you are aware” or “it is well known that” may be more suitable than “as everyone knows” or “of course.”
• Avoid condescension: Be mindful of your tone. Even well-intentioned phrases can come across as condescending if used inappropriately. If you suspect that the audience may not be familiar with the information, avoid phrases that imply they should already know it.
• Vary your language: Don’t overuse any single alternative. Mixing up your language will make your communication more engaging and less repetitive.
• Consider Clarity: Make sure your alternative phrase enhances clarity rather than obscuring it. If an alternative is vague or ambiguous, it’s better to stick with “as you know” or provide a more direct explanation.

Common Mistakes to Avoid

Here are some common mistakes to avoid when using alternatives to “as you know”:

Incorrect	Correct	Explanation
As everyone knows, but I’ll explain it anyway…	As everyone knows, this principle is fundamental to our approach. Therefore, we’ll build upon it to address the new challenges.	Avoid contradicting the initial statement. If you say “as everyone knows,” don’t then proceed to explain basic concepts. Instead, build on the existing knowledge.
Obviously, even though you might not understand…	Obviously, this requires a nuanced understanding of market dynamics. Let me provide some context.	Avoid making assumptions about the audience’s understanding. Instead, offer to provide additional context or clarification.
It goes without saying, but I’m going to say it anyway…	It goes without saying that safety is our top priority. We reinforce this through regular training.	If something truly goes without saying, there’s no need to state it explicitly. Instead, highlight how the principle is reinforced or implemented.
As you may recall, even though I never told you this before…	As you may recall from our previous discussions, this topic has been addressed.	Ensure that the information has indeed been previously shared or discussed before using “as you may recall.”
Remember that, even if you’ve never heard of it…	Remember that the core principle here is adaptability. We’ll explore how it applies to this situation.	If introducing a new concept, avoid implying prior knowledge. Instead, introduce the concept and then build upon it.

Practice Exercises

Test your understanding with these practice exercises. Replace “as you know” with a more appropriate alternative in each sentence.

1. As you know, the deadline for the project is next Friday.
2. As you know, customer satisfaction is our top priority.
3. As you know, teamwork is essential for success.
4. As you know, the budget is limited this year.
5. As you know, safety protocols must be followed at all times.
6. As you know, the new marketing campaign will launch next month.
7. As you know, the company is committed to sustainability.
8. As you know, employee training is crucial for professional development.
9. As you know, innovation drives growth and competitiveness.
10. As you know, ethical behavior is fundamental to building trust.

Answers:

1. You might remember that the deadline for the project is next Friday.
2. It’s worth remembering that customer satisfaction is our top priority.
3. Let’s not forget that teamwork is essential for success.
4. Keep in mind that the budget is limited this year.
5. Remember that safety protocols must be followed at all times.
6. As previously mentioned, the new marketing campaign will launch next month.
7. It is well known that the company is committed to sustainability.
8. As we’ve discussed, employee training is crucial for professional development.
9. Obviously, innovation drives growth and competitiveness.
10. It goes without saying that ethical behavior is fundamental to building trust.

Exercise 2: Choose the best alternative.

Select the most appropriate alternative to “as you know” from the options provided for each sentence.

1. As you know, the meeting has been rescheduled. Options: (a) Understandably, (b) As you may recall, (c) Obviously
2. As you know, honesty is the best policy. Options: (a) The fact is, (b) Building on that, (c) In addition to what we know
3. As you know, we discussed this earlier. Options: (a) It goes without saying, (b) As previously mentioned, (c) Remember that
4. As you know, we need to consider all aspects. Options: (a) Furthermore, (b) Naturally, (c) Returning to the point about
5. As you know, safety is paramount. Options: (a) You might remember that, (b) It goes without saying, (c) As everyone knows
6. As you know, we need to prioritize customer satisfaction. Options: (a) Naturally, (b) If you remember, (c) To add to this
7. As you know, our company values integrity and honesty. Options: (a) The fact is, (b) As you may recall, (c) In light of our previous conversation
8. As you know, our product range has expanded in recent years. Options: (a) As we’ve discussed, (b) It’s worth remembering, (c) It goes without saying
9. As you know, effective communication is crucial in a team. Options: (a) Understandably, (b) As everyone knows, (c) Remember that
10. As you know, the new regulations will impact our operations. Options: (a) Presumably, (b) You might remember that, (c) As previously mentioned

Answers:

1. (b) As you may recall
2. (a) The fact is
3. (b) As previously mentioned
4. (a) Furthermore
5. (b) It goes without saying
6. (a) Naturally
7. (a) The fact is
8. (a) As we’ve discussed
9. (b) As everyone knows
10. (c) As previously mentioned

Exercise 3: Rewrite the sentences.

Rewrite the following sentences using a suitable alternative to “as you know” to make them more engaging and contextually appropriate.

1. As you know, the committee meets every Tuesday at 2 PM.
2. As you know, the company’s annual report is available on the website.
3. As you know, the sales team has exceeded its quarterly targets.
4. As you know, the new software update will improve system efficiency.
5. As you know, the project budget includes provisions for unforeseen expenses.
6. As you know, the customer service department is dedicated to resolving complaints.
7. As you know, the company supports employee volunteer initiatives.
8. As you know, the marketing campaign is designed to increase brand awareness.
9. As you know, the research and development team is working on innovative solutions.
10. As you know, the human resources department is responsible for employee well-being.

Possible Answers:

1. As you may recall, the committee meets every Tuesday at 2 PM.
2. It is well known that the company’s annual report is available on the website.
3. Understandably, the sales team has exceeded its quarterly targets.
4. Presumably, the new software update will improve system efficiency.
5. As we’ve discussed, the project budget includes provisions for unforeseen expenses.
6. It goes without saying that

   the customer service department is dedicated to resolving complaints.

7. As previously mentioned, the company supports employee volunteer initiatives.
8. The fact is, the marketing campaign is designed to increase brand awareness.
9. Building on that, the research and development team is working on innovative solutions.
10. Remember that the human resources department is responsible for employee well-being.

Advanced Topics

For advanced learners, consider these additional nuances and complexities:

• Cultural sensitivity: Be aware that communication styles vary across cultures. What is considered polite and respectful in one culture may be perceived differently in another.
• Subtext and implication: Pay attention to the subtext of your communication. Sometimes, what is not said is just as important as what is said.
• Rhetorical devices: Explore how rhetorical devices, such as irony and understatement, can be used in conjunction with alternatives to “as you know” to create a more nuanced and engaging effect.
• Non-verbal cues: Recognize the importance of non-verbal cues, such as tone of voice and body language, in conveying your message effectively.
• Adaptive communication: Develop the ability to adapt your communication style to different situations and audiences.

Frequently Asked Questions

Conclusion

Mastering alternatives to “as you know” is a valuable skill for anyone looking to enhance their English communication. By understanding the nuances of each alternative and using them appropriately, you can express yourself more effectively, engage your audience, and avoid sounding repetitive or condescending.

Remember to consider your audience, the context, and your overall communication goals when choosing the right phrase. With practice and attention to detail, you can expand your linguistic toolkit and become a more confident and articulate communicator.